Bay State Anesthesia can assist clients who are launching their first product by providing direction and support in several key areas:

Market Analysis & Planning

• Complete a Market Analysis
• Investigate Competition
• Develop a Distribution Plan
• Identify Proper Product Positioning
• Forecast and Project Sales
• Develop a Marketing Strategy
• Create a Marketing Action Plan

Product Development

• Select test sites and/or physicians for product evaluation
• Meet with physicians/surgeons to discuss procedural and product requirements
• Gather feedback on product concepts or prototypes
• Conduct in-hospital or in-surgery product evaluation
• Write product evaluation and product requirement document

New Business Development

• Investigate new markets
• Research new technologies
• Identify existing companies in the market
• Compare competitive products
• Identify potential mergers and acquisitions
• Develop a strategic business plan
• Investigate future technologies