Entering the U.S. market is a daunting proposition. It's large and complex. It's marked by regional differences, cultural diversity, and a one-of-a-kind healthcare system. There's no other market like it, and it can pose a significant challenge to companies seeking to introduce a product, even a likely clear winner. It makes sense to work with a partner who knows this market intimately, who understands pricing and distribution, and who is well versed in all phases of a new product launch. It makes sense to work with BAY STATE.